A brand strategy and design direction are crucial as they provide a cohesive and purposeful framework for how a brand communicates its values, establishes a unique identity, and engages with its audience, ultimately fostering recognition, loyalty, and differentiation in a competitive market.
Phase 2: Logo Design and Exploration
The logo design and exploration phase of branding is a crucial and exciting stage in the process of establishing a brand’s visual identity. It involves a comprehensive exploration of various design concepts, creative brainstorming, and meticulous refinement to create a logo that embodies the essence of the brand.
What's Included:
brand design
Your brand represents your business personality, values, and the quality of your offers. It provides the framework for your marketing and shows your team and the world what you’re all about! We take a custom approach to branding that is built around you so you can stand out while remaining authentic—yes, you can have both!
Brand mood board for design direction Brand strategy including the values and mission statement Brand fonts (licenses sold separately) Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo 2 initial concepts and 2 revisions during process Hand drawn illustrations for brand icons and elements Brand guidelines packet – directions on how to use your logo, colors, and fonts
BONUS: Launch graphics BONUS: Instagram Social template
first let's get your brand solidified! Who are you??
Just 4 steps to your custom brand in 3 weeks!
the process
Phase 3: Packaging It All Up
During this phase I will be combining the strategy and the chosen logo designs into a full brand guideline! I also will be spending time exporting all the file types and prepping the brand assets. It is time to get excited because you will have your own brand design in no time.
Phase 4: Delivery
Wohoo! This is when you crack open the champagne and celebrate. Your brand is now yours to keep and use! You can expect a brand guideline packet, all file types and the brand assets.
Website in 3 weeks
We take a minimalistic approach to web design for a reason. Cluttered web designs confuse customers, and research shows that a confused customer doesn’t buy. Our web designs are eye-catching in an effortless kind of way. No clutter. Just the essentials. We prioritize intuitive interfaces, so your audience can navigate your site with ease. Sit back and relax while your simply gorgeous personalized website generates income and new leads!
Up to 6-page custom-designed website (Home, About, Offers, Contact, Sales Page, Blog or Links page) Limited to 2 revisions on the page designs Designed on Wix or ShowIt Design, development & full mobile optimization Domain transfer or DNS set up + launch support Daily support through phone, email, or text (whatsapp is an option) 1 month of tech support after the launch
In just 3 weeks – you’re online!
the full timeline
What's Included:
Monday to Thursday week 1: We hit the ground running with creative direction, including a web design initial mockup – followed up with your feedback!
Friday to Thursday week 2: It’s time to start implementing revisions and zoom in on the project details. Watch as your feedback is integrated to create the website of your dreams!
Friday week 2: We graduate from the mock-up and start website development! The web designs come to life on your preferred website platform with your unique domain name.
Monday to Thursday week 3: Just a quick look before we launch! On this day, we’ll have a website launch prep call, test the entire site (to ensure all those links are firing as they should), and add any final touches.
Friday week 3: Time to Launch! You’ll have a personalized on-brand site that functions intuitively!
My branding process takes around 3 weeks. This depends on the back and forth revisions or if any custom requests are given. My approach to designs is to make it 100% custom! I want you to show up uniquely YOU.
Yes! You will get a brand guidelines packet that teaches you how to use the logos, colors and where to buy the proper font license. My goal is to help you feel 100% confident taking the world by storm with your new look.
Yes (technically 15 days)! However, it is important to know that there requires some preparation before the project begins. This includes copywriting, photo curation and filling out my preparation form.